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What is .world?
The .world domain extension was introduced as a generic domain extension for businesses, organizations, and communities. However, before committing to it, evaluating its effectiveness for your brand’s website is essential.
1) Lack of industry focus
The .world domain extension is broad and doesn’t specify a particular industry. Businesses looking to establish authority in a specific sector may benefit from a more targeted domain extension, such as .tech for technology brands or .store for e-commerce businesses.
2) Potential brand dilution
The .world domain extension does not add clear meaning to what a business does. Alternatively, a domain extension such as .store instantly communicates an e-commerce focus, while .tech signals innovation and positions the brand within the technology sector.
3) Availability vs. impact
While many .world domain names are still available, they may not carry the same branding power and impact as industry-specific domain extensions. Businesses investing in good domain names often find stronger results with a .tech domain name for technology or a .store domain name for e-commerce.
4) Scalability and brand perception
A domain name should help a business grow, not limit its perception. The .world domain extension may not provide the clarity or professionalism that industry-specific domain extensions such as .store or .tech offer.
5) Better options with Namify
Namify helps businesses secure domain names that are industry-aligned, brandable, and future-proof. Whether you're looking for a .tech domain name for a tech startup or a .store domain name for an e-commerce business, this AI-powered tool provides recommendations tailored to your needs.
.world vs. .store: Which one is right for you?
.world | .store |
Generic and does not indicate a specific industry or field of business. | Industry-specific domain extension designed for e-commerce businesses. |
May dilute brand identity due to its generic scope. | Instantly communicates that the business is selling products or services online. |
Availability of domain names, but lacks strong market recognition. | High availability of brandable domain names with a clear purpose. |
Suitable for organizations with a global focus but unclear brand positioning. | Ideal for businesses looking to establish a strong e-commerce presence. |
No special offers are available. | Use coupon code NAMIFY at checkout to get your domain name for just 99 cents. |
Get your perfect domain name
What makes a great domain name?
A quick Q&A with Suman Das, VP of Marketing and Brand Strategy, Radix.
Q1: What should businesses consider when choosing a domain name?
In the digital age, a domain name is a key element of a brand's digital strategy. It is a branding tool that influences customer trust and recall, and should align with the business's long-term vision. You should consider a domain name that is memorable and reinforces your industry positioning.
Q2: What qualities should a good domain name have?
A good domain name should be short, easy to spell, and memorable, while using an appropriate domain extension.
Q3: What role do domain extensions play in this?
A domain extension is a key part of your brand’s online presence. It provides context, builds credibility, and helps customers understand a business's offerings.
Q4: What questions should businesses ask when choosing a domain name?
Businesses should ask if a potential domain name reflects their brand's long-term goals, if it is easy to remember and spell, and if the domain extension reinforces their brand identity.
Q5: How can Namify help businesses with their domain name search?
Namify streamlines the process of finding the right domain name. It’s an AI-powered platform that generates industry-specific recommendations that align with your brand's goals and ensures that the chosen domain name is available and relevant.
Frequently asked questions (FAQ’s)
The most preferred domain name generator by experts
In their search for a fitting domain name, experts' preferred tool is Namify. Discover why. Check out videos featuring Ali Mirza (Growth Marketer and Digital Entrepreneur), Timoté Chanut (Entrepreneur and Tech Educator), and Marty Englander (Entrepreneur and Web Developer).
Namify combines branding expertise with machine learning to instantly generate unique and memorable names.
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