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What is .dev?

The .dev domain extension is often associated with developers. But is it the right fit for your brand? Before you decide, let’s look at a few important factors that might impact your choice.

 

1) Mandatory HTTPS and added complexity

.dev domains are part of the HSTS preload list, meaning they require HTTPS to work at all. You must have an SSL certificate in place before the domain will load in any major browser. While this adds a layer of security, it also introduces extra steps and potential costs. In contrast, domain extensions like .tech or .online aren’t bound by this requirement, giving you more flexibility during setup while still allowing you to add HTTPS when you're ready.

 

2) Availability challenges

Many short and memorable .dev domain names are already registered. If your desired name isn’t available, consider industry-specific alternative domain extensions such as .tech for technology startups or .store for e-commerce brands. 

 

3) Limited industry reach

The .dev domain extension is mainly associated with software development, making it less suitable for businesses in other technology-driven industries. A domain extension such as .tech is broader, covering AI, robotics, software, and digital innovation.

 

4) Limited brand relevance

For developer portfolios or software launches, .dev is suitable. However, if your brand isn’t strictly tied to the software niche, you might achieve better alignment with tech industry-specific domain extensions such as .tech

 

5) Better options with Namify AI

Namify AI helps you discover globally stable, relevant domain extensions tailored to your industry, whether that’s tech (.tech), online businesses (.online), or e-commerce businesses (.store). With so many choices, you will surely find the perfect match for your brand.

.dev vs. .tech: Which one is right for you?

.dev

.tech

Suitable for software developers and coders.

Perfect for all tech companies and innovators.

Moderate availability of domain names.

High availability of brandable domain names.

Ideal for software developers.

Suitable for tech startups, projects, events, and more.

It has a niche appeal.

Strong brand recall in the tech industry.

No special offers are available.

Use coupon code NAMIFYTECH at checkout to get your domain name for just 99 cents.

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What makes for a great domain name?

A quick Q&A with Neha Naik, VP of Channel Partnerships at Radix.

Q1: Neha, what should businesses consider when choosing a domain name?

I have worked with businesses across various industries; what I have realized is that the domain name forms the core of your online identity. So while choosing a domain name, you need to consider that it's easy to remember and it also appropriately reflects the purpose of your brand. Also, consider domain names that help with future growth.

 

Q2: What qualities should a good domain name have?

According to me, a good domain name is very much like a great first impression. It should be short, relevant, and instantly clear. It should ideally be simple and easy to remember. Also, it's crucial that it resonates with your target audience.

 

Q3: What role do domain extensions play in this?

I feel domain extensions play a very important role. They help add context and reinforce what your brand stands for.

 

Q4: What questions should businesses ask when choosing a domain name?

You can start with: Is this domain name easy enough to spell and pronounce? Will my audience understand it without any ambiguity? Also, does this domain name reflect what my business does? Asking these questions will make sure you reach your long-term goals.

 

Q5: How can Namify AI help businesses with their domain name search?

Namify AI helps a great deal by simplifying everything. It eases the brainstorming process, and you can get suggestions for meaningful domain name extensions across various categories. Be it tech, e-commerce, or entertainment, you can find a suitable domain name that fits your industry.

Frequently asked questions (FAQ’s)

The most preferred domain name generator by experts

In their search for a fitting domain name, experts' preferred tool is Namify. Discover why. Check out videos featuring Ali Mirza (Growth Marketer and Digital Entrepreneur), Timoté Chanut (Entrepreneur and Tech Educator), and Marty Englander (Entrepreneur and Web Developer).

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