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What is .ch?
The .ch domain is Switzerland’s official domain extension, derived from “Confoederatio Helvetica,” the country’s Latin name. While it’s widely recognized in Switzerland, it may not always be the best fit for businesses targeting a global audience. Let's see why:
1. Geographic limitation
While .ch is great for Swiss-based businesses, it may create confusion or limit reach for international audiences. If your business operates beyond Switzerland, a globally recognized domain extension such as .online or .site might be a better fit.
2. Availability challenges
Many short and memorable .ch domains are already taken. You can find brandable domain names on industry-specific domain extensions such as .tech for tech businesses or .store for e-commerce.
3. Potential for confusion
The .ch domain isn’t universally known outside Switzerland. If your target audience is unfamiliar with it, they may default to .cc, .co, or .com, leading to lost traffic. More intuitive and memorable domain extensions such as .online or .store help improve recall.
4. Brand relevance
Unless your business is Swiss-focused, .ch may not communicate your brand’s purpose. Industry-specific domain extensions such as .store for e-commerce or .tech for technology brands, provide clearer messaging.
5. Better options with Namify AI
Namify AI makes finding the perfect domain name effortless. Whether you’re an online business, an e-commerce store, or a tech innovator, you can discover domain names on industry-specific, and globally recognized domain extensions such as .tech, .store, .fun, .site, .online, and more.
.ch vs. .online: Which one is right for you?
.ch | .online |
Suitable for Swiss businesses and organizations. | Perfect for global online businesses, freelancers, and startups |
Known in Switzerland. | Recognized worldwide. |
Many short names are already taken. | Easier to find short, brandable names. |
Has a general use, not industry-specific. | Great for online businesses and establishing global presence. |
No special offers are available.
| Use coupon code NAMIFY at checkout to get your domain name for just 99 cents.
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Who can register a .ch domain?
To register a .ch domain name, here’s what you need to know:
1. Available to everyone
Anyone can register a .ch domain - there are no residency or business location restrictions. Whether you're in Switzerland or anywhere else in the world, you can secure a .ch domain for your brand.
2. Managed by SWITCH
The .ch domain is managed by SWITCH, the official registry, ensuring compliance with Swiss domain policies.
3. Regulatory compliance
While there are no strict eligibility requirements, all .ch domain names must comply with Swiss regulations and SWITCH’s terms of service.
Get your perfect domain name
What makes for a great domain name?
A quick Q&A with Neha Naik, VP of Channel Partnerships at Radix.
Q1: What should businesses consider when choosing a domain name?
I have worked with companies in different industries, and I know that choosing the right domain name can be challenging. That's why, you need something short, easy to remember, and easy to write. Also, consider your long-term goals: Do you plan to expand internationally? Or, do you wish to grow your business domestically?
Q2: What qualities should a good domain name have?
Keep it simple, personalized, and relevant. If people can’t remember or spell it correctly, they may never reach your website. The ideal domain name will also support your brand identity.
Q3: What role do domain extensions play in this?
Domain extensions play a very important role. They tell people what your website is about before they even visit. Domain extensions help define your brand and set expectations.
Q4: What questions should businesses ask when choosing a domain name?
Some important questions are: Does this domain name fit my brand? Will my audience understand and remember this? Will it restrict my business if I plan to expand in the future?
Q5: How can Namify AI help businesses with their domain name search?
Namify AI simplifies the process by suggesting creative, relevant, and available domain names. Instead of settling for a long, complicated domain name, you can find something brandable with Namify AI.
Frequently asked questions (FAQ’s)
The most preferred domain name generator by experts
In their search for a fitting domain name, experts' preferred tool is Namify. Discover why. Check out videos featuring Ali Mirza (Growth Marketer and Digital Entrepreneur), Timoté Chanut (Entrepreneur and Tech Educator), and Marty Englander (Entrepreneur and Web Developer).
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