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What is .today?
The .today domain extension is commonly used for news, updates, blogs, and businesses that focus on timely content. It’s important to consider whether it aligns with your long-term brand strategy.
1. Short-term perception
The .today domain extension naturally implies immediacy, making it a fit for content that changes daily, such as event updates and daily deals. However, if your brand is more verstile, a domain extension such as .online or .site may provide a more timeless appeal without tying your business to a specific timeframe.
2. Availability challenges
Many short and catchy .today domain names are already taken. This can make it difficult to secure a domain name that’s both memorable and aligned with your brand. You can explore domain extensions such as .tech for tech companies or .store for e-commerce businesses, which offer more availability while maintaining industry relevance.
3. Potential for confusion
A .today domain name may be mistaken for a temporary campaign rather than a permanent business, which could impact credibility. Domain extensions such as .online or .site offer a more stable brand presence, making them ideal for businesses seeking long-term recognition.
4. Brand relevance
.today may not be the best fit for industry-specific brands. If you’re in e-commerce, a domain extension such as .store immediately tells visitors what you do. Similarly, tech businesses may find .tech more suitable, as it establishes clear industry relevance.
5. Better options with Namify
With Namify, you can explore a range of domain extensions that better fit your business goals. Whether you're launching an online business (.online), running an e-commerce store (.store), or building a tech startup (.tech), you’ll find domain name options that are brandable, available, and future-proof.
.today vs. .online: Which one is right for you?
.today | .online |
Suitable for news, daily content, or temporary campaigns. | Best for platforms and businesses with a long-term online presence. |
Many domain names may already be taken. | More availability for short and brandable domain names. |
Implies short-term content or updates. | Works across various industries with a versatile and professional appeal. |
It may create confusion for businesses outside the media space. | Recognized globally as a credible domain extension. |
No special offers are available. | Use coupon code NAMIFY at checkout to get your domain name for just 99 cents. |
Get your perfect domain name
What makes for a great domain name?
A quick Q&A with Neha Naik, VP of Channel Partnerships at Radix.
Q1: What should businesses consider when choosing a domain name?
I’ve worked with businesses across industries, and I get it: choosing the right domain name isn’t always easy. Your domain name is like your digital storefront, so it needs to be clear, memorable, and aligned with your brand. Think about how easy it will be for your audience to remember and type into a search bar.
Q2: What qualities should a good domain name have?
With a little creativity, you can find the perfect domain name. You just need to keep it short, easy to spell, and free from hyphens or numbers that might confuse people. A great domain name should also be relevant to your industry and business goals.
Q3: What role do domain extensions play in this?
Domain extensions add important context to your brand. They’re like signposts that help people understand what your business is about before they even visit your website. Choosing the right one can boost credibility and trust.
Q4: What questions should businesses ask when choosing a domain name?
Ask yourself: Is this domain name easy to say and remember? Does it reflect my business’s identity and long-term goals? Will it make sense to my target audience? You're on the right track if the answer to all three is yes.
Q5: How can Namify help businesses with their domain name search?
Namify takes the guesswork out of finding the perfect domain name. Instead of spending hours brainstorming only to find your first choice is unavailable, Namify recommends creative, brandable options that align with your business.
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The most preferred domain name generator by experts
In their search for a fitting domain name, experts' preferred tool is Namify. Discover why. Check out videos featuring Ali Mirza (Growth Marketer and Digital Entrepreneur), Timoté Chanut (Entrepreneur and Tech Educator), and Marty Englander (Entrepreneur and Web Developer).
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