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What is .digital?
The .digital domain extension was introduced as a broad option for businesses with a digital presence. But in a world where nearly every business is “digital,” the term has lost its specificity and branding power. Let's explore the pros and cons of the .digital domain extension.
1) Lacks differentiation
Today, being digital is no longer a niche. As a result, the .digital domain extension fails to distinguish your business from the rest of the market. Domain extensions such as .tech or .store offer more targeted, industry-aligned positioning, helping customers instantly understand your brand.
2) Vague for partnerships and growth
Strong domain names are meant to open doors to collaborations, client trust, and scalable growth. A .digital domain name doesn’t tell partners or customers what you offer or who you serve. Domain extensions such as .tech or .store position you for more credibility.
3) Low memorability and recall
The word “digital” is overused. As a domain extension, it blends in rather than stands out. However, domain extensions such as .store or .tech offer more relevance and stickiness, making your domain name easier to remember.
4) Doesn’t support long-term brand building
A generic domain name might work in the short term, but strong brands are built to last. Domain extensions like .tech and .store offer the clarity and professional tone needed by businesses that want to grow and evolve over time.
5) Better options with Namify
Namify uses AI to help you find a domain name that fits your business. It suggests meaningful, keyword-rich domain names that boost your brand’s credibility. Whether you're starting an online store, a tech company, or a creative project, Namify offers smart suggestions across domain extensions like .online, .tech, .store, .site, and more.
.digital vs. .store: Which one is right for you?
.digital | .store |
It is overused and vague. | It is purpose-driven and clearly associated with e-commerce. |
It is generic and hard to differentiate. | It is specific, brandable, and easy to remember. |
It is perceived to lack a sharp identity. | It is trusted by online sellers and e-commerce businesses. |
It is suitable for temporary use or low-impact projects | It is best for online stores and long-term e-commerce ventures. |
No special offers are available. | Use the coupon code NAMIFY at checkout to get your domain name for just 99 cents. |
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What makes for a great domain name?
A quick Q&A with Joel Rasquinha, Director of Strategic Partnerships at Radix.
Q1: What should businesses consider when choosing a domain name?
In my opinion, a domain name is a key part of your digital identity and a tool for collaboration. Your domain name should reflect who you are today and who you aspire to be. It should support not just how customers discover you but also how potential partners and collaborators perceive your brand.
Q2: What qualities should a good domain name have?
The best domain names are clear, intentional, and built to scale. They’re easy to pronounce, easy to share, and they should just feel authentic to your brand. Your domain name should support your story, not make you explain it.
Q3: What role do domain extensions play in this?
Domain extensions add context to your domain name. You need to ensure that you choose the right one that adds credibility and makes it easier for your audience to understand you at first glance.
Q4: What questions should businesses ask when choosing a domain name?
Will this domain name grow with my business? Is it aligned with my core offering? Will it help my chances of forming new partnerships or attracting customers? Your domain name is one of your first brand investments. You must give it a lot of strategic thought.
Q5: How can Namify help businesses with their domain name search?
Namify uses AI to take the stress out of finding a suitable domain name. It suggests meaningful domain names that fit your industry, so you get a domain name that works for your brand, without the hassle of endless searching.
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The most preferred domain name generator by experts
In their search for a fitting domain name, experts' preferred tool is Namify. Discover why. Check out videos featuring Ali Mirza (Growth Marketer and Digital Entrepreneur), Timoté Chanut (Entrepreneur and Tech Educator), and Marty Englander (Entrepreneur and Web Developer).
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