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What is .click?
The .click domain extension was originally created to support call-to-action style branding such as ad campaigns, landing pages, or short links. But over time, its lack of context, niche utility, and credibility challenges have made it less ideal for modern businesses looking to build long-term digital brands. Let's look at these limitations in detail.
1) Generic and vague purpose
While the word “click” is action-oriented, it doesn’t convey what your business does or stands for. Compare that to domain extensions such as .store, .tech, or .fun, which instantly signal your niche, audience, or services.
2) Limited trust and credibility
Many users associate the word “click” with ads, spam, or unsafe redirects. This perception can hurt user trust especially if you’re trying to build a professional and scalable brand. Domain extensions such as .site and .online are more credible, clean, and widely accepted.
3) Poor fit for serious branding
The .click domain extension may work for experimental or temporary campaigns, but if your goal is long-term growth and partnerships, it lacks the seriousness. Domain extensions such as .tech or .store offer strong alignment with specific industries, making them a better investment in brand equity.
4) Low global relevance
“Click” is English-specific and action-focused, which can feel out of place in global or multilingual markets. Compare that to .online, a universally understood term with broader appeal.
5) Better options with Namify
Namify uses AI to help you stand out by suggesting domain names that align with your industry, including .store for e-commerce, .online for online businesses, and .tech for tech companies.
.click vs. .online: Which one is right for you?
.click | .online |
Vague and action-based. Doesn’t indicate your business type. | Clearly communicates your online presence. |
Often seen as spammy or clickbait-oriented. | Clean, professional, and widely trusted. |
Feels temporary or campaign-based. | Built for long-term growth and credibility. |
No special offers are available. | Use coupon code NAMIFY at checkout to get your domain name for just 99 cents. |
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What makes for a great domain name?
A quick Q&A with Joel Rasquinha, Director of Strategic Partnerships at Radix.
Q1: What should businesses consider when choosing a domain name?
I always encourage businesses to look at how their domain name will align with future partnerships, expansion plans, and branding strategies. A domain name is a key part of your digital identity and a tool for collaboration. You need a domain name that matches your brand’s current offering but also scales with your growth.
Q2: What qualities should a good domain name have?
A good domain name should be short, memorable, and easy to say. But more importantly, it should feel aligned with what your brand stands for. I’ve seen too many companies pick a “clever” domain name that ends up confusing their audience. Simple, clear, and authentic always wins.
Q3: What role do domain extensions play in this?
A domain extension helps complete the story. It tells people who you are before they even click. When your domain extension reflects your industry, it strengthens your brand positioning.
Q4: What questions should businesses ask when choosing a domain name?
Ask yourself: Does this domain name sound like my brand? Can I grow with it? Will it build trust when people see it in an email or on social media? These questions help filter out short-term options from strategic choices.
Q5: How can Namify help businesses with their domain name search?
Namify uses AI to take the guesswork out of finding the right domain name. It looks at your brand’s tone, industry, and goals to suggest domain names that actually make sense for your business. You get smart, relevant options that aren’t just available, but also built to last.
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The most preferred domain name generator by experts
In their search for a fitting domain name, experts' preferred tool is Namify. Discover why. Check out videos featuring Ali Mirza (Growth Marketer and Digital Entrepreneur), Timoté Chanut (Entrepreneur and Tech Educator), and Marty Englander (Entrepreneur and Web Developer).
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